La Valencia - La Jolla, California, 92037, United States


AM 760 KFMB to Air from Historic La Valencia Hotel

LIVE FROM LA V – AM 760 KFMB to Air from Historic La Valencia Hotel
“It’s Your Money and Your Life”

with Richard Muscio CPA and Joe Vecchio

Saturday Nights at 7:00 pm, Beginning June 29

La Jolla, CA — Starting June 29, AM 760 KFMB will begin broadcasting their highly-rated weekly hour-long talk show, “It’s Your Money and Your Life” Saturday evenings at 7:00 pm from the historic, oceanfront La Valencia Hotel in the village of La Jolla.

The show’s expanded title — Live from La V…It’s Your Money and Your Life with Richard Muscio CPA and Joe Vecchio — will reflect its new, prominent point of origin. The program will originate from the iconic San Diego luxury hotel every Saturday evening and continue to feature notable and fascinating guests such as: Dick Enberg, Dr. Irwin Jacobs, Malin Burnham, Mayor Sanders, Mayor Filner, CA State Assemblyman Nathan Fletcher, County Treasurer Dan McAllister, City Councilmember Marti Emerald, George Mitrovich, Bill Lerach, Jim Lampley, Jerry Gross, George Takei and Don Rickles, to name a few.

San Diego-based Pacifica Companies, La Valencia’s new owner, is investing multi millions into the property, making significant upgrades and renovations throughout. In the past year, all 112 hotel rooms have had a complete makeover and the entryway and Mediterranean room patio are presently being redone. Café La Rue and the Whaling Bar – fronting Prospect Street – are presently closed while they are being transformed and expanded into one European bistro style eatery. The final phase will include the addition of new suites and the creation of a signature spa.

Radio hosts Richard Muscio and Joe Vecchio are very enthused to be part of this large beautification project. The new Cafe La Rue (which replaces The Whaling Bar) will be unveiled around September. Other areas of the hotel are slated for upgrades and a world-class spa is in the plans.

The new owners have made a significant personal and financial investment. “We were delighted to become the stewards of La Valencia Hotel, a true landmark in Southern California,” said Ash Israni, chairman of Pacifica Companies. “As a local company, we know what an important place ‘La V’ has in the community. We’re committed to the future of La Valencia and to ensuring it remains the premier destination in La Jolla.”

Known by many as “The Pink Lady,” the hotel is perched on a seaside bluff in downtown La Jolla. Over the years, many of Hollywood’s most well-known stars have stayed there. It’s a member of Preferred Hotels and Resorts Worldwide and National Trust Historic Hotels of America.

Stay tuned for more exciting news, more great local radio with outstanding guests….in addition to the show’s traditional content….Richard and Joe will share the latest information about the polishing of the La Jolla jewel…and its uniquely beautiful environs.

###AM 760 KFMB’s “LIVE from the La V…It’s Your Money and Your Life” hosted by Richard Muscio CPA and Joe Vecchio every Saturday night at 7pm look forward to a long and productive collaboration with the historic and inspiring La Valencia Hotel and their gracious staff and management.

Media Contact: Kim Marshall

Phone: 310-487-3554


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